White Stuff

our history

White Stuff was founded in 1985 by George Treves and Sean Thomas – two ski buffs who first sold their ‘Boys from the White Stuff’ T-shirts to pay for their skiing habit. 25 years on, and we now sell beautiful women’s, men’s, accessories and home stuff.

view our timeline here

what we believe in

At White Stuff we believe in being different, making a difference and making the world a little happier. We put ‘happyness in every stitch’ of what we do. We support local charities through the White Stuff Foundation.

we love colour and print

All our unique prints are designed by White Stuff. We love colour, nothing shouty or brash (we don’t want to dress like our kids), and we don’t do black. It doesn’t make us happy.

it’s all in the detail

We’re obsessed with detail. Prints inspired by a notebook in Tokyo, sausage dogs embroidered onto trouser pockets, hearts etched into buttons on sleeves.

our shops

Our irreverent sense of humour can be found in everything we do, and it can be seen in each of our unique White Stuff boutiques. They are more than just shops, they are places where people can meet and socialise.